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Friday, March 31 • 4:15pm - 5:15pm
Brand Your Library: More than Logo!

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Perhaps you know your library’s vision and mission, but how are you communicating that? Odds are, they aren’t reading your Word document. Take those core values and visualize them by creating and sharing your library brand. Your library brand tells a story and you want to make it memorable! This session will explore the why and the how of library branding and show specific tools and examples used to communicate your story.

Competencies:
Participants will view and critique examples of “branded” libraries
Participants will develop a method to establish their library brand
Participants will learn tools to help design and market the library brand.

Speakers
avatar for Heather Lister

Heather Lister

Educational Consultant, Mackin Educational Resources
Heather Lister is a former school librarian now serving as an Educational Consultant with Mackin Educational Resources. She holds certificates in Library Science, Instructional Technology, Mathematics, and School Administration. Heather is passionate about maker education and giving students the opportunity to be inventive and innovative.
avatar for Shannon Miller

Shannon Miller

Teacher Librarian and Educational Consultant & Speaker, @shannonmmiller
Shannon is the author of the award winning The Library Voice blog and enjoys writing for various blogs, journals and other forums. She is currently writing two children's book series with Cantata. In 2014, she was named a Library Journal Mover and Shaker. In 2016, she was awarded the Make it Happen Award by ISTE.



Friday March 31, 2017 4:15pm - 5:15pm
Red Room Hershey Lodge

Attendees (56)